contentPlanning

Dynamic Content Amplification

Cofactor empowers marketers to “micro-message” consumers with the same precision and efficiency that they currently “micro-target.”

mediaPlanning

Dynamic Site
Experiences

Cofactor transforms traditional promotional content into dynamic digital content experiences that connect seamlessly with shoppers across all channels and devices.

Our Capabilities

Programmatic buying meets programmatic creative.

Marketers can now deliver messages with the same accuracy and efficiency that they can use when targeting consumers through programmatic media buying.

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Onboard

We assess your content landscape, efficiently onboard all assets regardless of format (analog or digital) and prepare content for activation.

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Activate

We work with you to develop the right content activation strategy and produce dynamic messaging, ads and experiences to drive action.

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Distribute

We deliver dynamic content via intelligent ads and experiences, and provide analytics and insights to enable smart decision-making.