Toys “R” Us
Toys “R” Us wanted to engage consumers and drive sales at specific store locations using the immediacy and intimacy of mobile devices.
Cofactor first onboarded and optimized content from their weekly circulars. The Content Activation Engine™ then delivered geo-relevant promotions through digital rich media ads.
Distributed through an extensive publisher network, the cross-channel campaign drove high interaction rates and featured products continually refreshed based upon consumers’ expressed interests. Ultimately, the ads delivered a lift in offline sales through a simple, cross-device approach that used existing marketing assets more optimally.