Social media marketing has come a long way over the last few years.
As the technology evolves, marketers have fresh opportunities to connect with consumers in more meaningful ways. But what happens when we stop chasing “Likes” and start getting real? The only way to find out is to try.
Here are three tips to bring your social media marketing back to reality:
1. Harness the power of data.
If you’re not using analytics, you’re just throwing spaghetti at a wall to see what sticks. Using insights pulled from the large volume of data available through social networks, you can discover what has worked for your company or your competitors and be more strategic with your campaigns. Look for trends that resonate with your audience, and start thinking about how you can create content that constantly hits them in their sweet spot.
2. Give your audience a reason to create stories.
Now you know what your audience is talking about, get out there and encourage them to get involved. Create campaigns around things that inspire them to create social stories. Be sure to use a hashtag to help bring the conversations together, energize your fans, and amplify their collective voice.
3. Connect with fans at the speed of life.
You don’t have to wait until your next big campaign to energize fans. Over the next year, we’ll see smart marketers harnessing moments in between campaigns to connect with consumers in real time. This doesn’t mean trying to have the breakout Tweet at a big sporting event. Instead, look for simple connections around the things your fans love and transform the spontaneous to the serendipitous.
How do you make your social media campaign more real?
About Sam: Sam Decker is Co-Founder and CEO of Mass Relevance and Co-Founder & Executive Chairman of Clearhead. Sam is author of two books: “301 Do-it-Yourself Marketing Ideas” and “How to Market With Computer User Groups”, and a frequent contributor and speaker on entrepreneurship, culture, and marketing.
Follow him at @samdecker.