online
content
digital
big data
equity
+
in-store
intent
physical
big content
action
WHAT WE DO

Media planning meets 
content planning.

Cofactor enables marketers to easily onboard and activate ALL their content to drive sales.

Get to know us

contentPlanning

Dynamic Content Amplification

We empower marketers to “micro-message” consumers with the same precision and efficiency that they currently “micro-target.”

mediaPlanning

Dynamic Site
Experiences

We transform traditional promotional content into dynamic digital content experiences that connect seamlessly with shoppers across all channels and devices.

How We Do It

Delivering intelligent content everywhere.

Through the industry’s first Content Activation Engine™, Cofactor helps bridge the divide between digital and physical worlds and enables brands to intelligently deliver content everywhere, driving sales, locally.

Our Solutions

 

Content Activation Engine

Toys “R” Us Reaches Across Channels to Drive Engagement and Sales

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Why it Works

No more either/or.

Until now, marketers were forced to choose between either and or. They had to focus on either national or local, digital or physical, branding or selling, online traffic or in-store sales. Cofactor changes this and helps marketers achieve the best of all worlds.

Our Work

P&G and Target Co-Market with Personalized Ads to Drive Sales

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You’re in good company.

The nation’s top brands trust us with their content.